Common Mistakes People Make When They Are Selling A Product

Author: Focus BC | | Categories: Job Opportunities , Marketing Firm , Marketing Training

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As a marketing company, we were working with a lot of our clients to assist them with getting awareness about their products and services. There are various challenges when it comes to pushing the audience to purchase a specific product or service. To add to that, through the pandemic, people were not purchasing like they used to. Companies were changing the trends when it came to the way that they were running. Many businesses could not adapt to the remote working model and had to let a large number of their staff go.

We have been in this line of work for some time now and learned that working in sales is not just about getting the client you are working with a good deal. You have to understand enough about their product or service to convince their clients why it makes sense. Having worked in this business for as long, we always noticed many mistakes that people were making. We thought we would document them for others to improve and not make those same mistakes moving forward. Here are some of the most common mistakes made when selling products or services.

1. Not having enough information
They do not know the product well enough and do not know a customer’s needs. There are two sides to selling. The first is about knowing the product, which helps you make sense to the clients on why they should purchase. The other side is to understand what they want. If they are not looking to purchase a product, there is no use selling it to them because they would not be interested in the product anyway. Build relationships with your customers, get to know them and work with a product you believe in. Once you know the people you are selling to, on a personal level, you would be able to get through the process with ease, which should make everything possible.

2. Thinking that everyone is the same
They think all sales reps are the same and make this mistake because of one bad experience. Creating an atmosphere where everyone on the team is the same, would not work well if there is a client who is looking for someone else. One bad experience and most people are not looking to talk to another sales agent, so it can be quite challenging to convince them. However, having someone a different agent, who might be more empathetic and have the qualities that the client is looking for, might be able to swoop in and save the day. Everyone has a bad experience with someone or the other at some point in time, they have to remember to get up, brush it off and move on.

3. Wanting to work with the same process
Marketing companies should care about changing their thought process because there are lots of new innovative products that they will miss out on. Being open-minded allows companies to acknowledge the changes taking place, so they are in a better position to understand them. Keeping up with the market trends is another way they could stay on the top of their game about changes and implement them. Automation and simpler processes can save the day. 

If you are looking for job opportunities, business development, or digital marketing services, connect with us at Focus BC, and we will sort you out. We understand the requirements of our clients and create strategies based on the information they give us so we can tackle the market accordingly. Additionally, based on their requirements, we make changes that could benefit them and even develop customized payment options. We serve areas across British Columbia and are always looking to add more clients to our portfolio. If you are looking for a better understanding of the services we provide, please click here. If you want to connect with us or believe that we can assist with some of your marketing requirements, please click here